About Bill


As a CERTIFIED FINANCIAL PLANNER™ with a Masters in Financial Planning, Bill is also licensed by the US Treasury to represent clients before the Internal Revenue Service; William specializes in Comprehensive Wealth Management developing individual strategies for his clients in four primary areas: (1) Creation & Growth of Wealth (2) Protection & Preservation of Wealth (3) Planning the distribution of wealth during life in the most tax efficient manner and (4) Planning the distribution of wealth at death to maximize the transfer of Wealth to the next generation.

Bill graduated from the University of Southern California’s Personal Financial Planning Program, earning his designation as CERTIFIED FINANCIAL PLANNER™. He received his BA and graduated with honors from AU. He then furthered his studies to earn a Masters of Science in Personal Financial Planning. Along the way, he earned the prestigious designation of Enrolled Agent (admitted by the Department of the Treasury to represent clients before the Internal Revenue Service.)

Bill entered the financial planning field in 1967 with a major insurance company. After a commitment to the United States Navy (an Honorable Discharge) and time out for schooling, Bill resumed his career in 1973 with a leading California financial institution. In 1979, he was instrumental in assisting a major bank establish personal financial planning centers throughout California. His duties included, but were not limited to, hiring and training bank officers to interact with the bank’s Trust, Commercial Lending, Retail banking, and the Bond and Money Market Divisions. Bill was one of the major contributors in helping the bank develop various internal staff educational programs, as well as numerous client services programs and related marketing materials. Bill founded Applied Financial Planning, Inc. in 1986, and is President of the corporation.

Bill is a past member of the adjunct faculty of California Lutheran University and The University of California at Irvine. He has also taught investment planning and tax management as an adjunct faculty member for the National Endowment for Financial Education’s College for Financial Planning in Denver, Colorado and the University of Phoenix in Orange County. He has extensive experience lecturing on investment selection and management, personal and business taxation and other financial planning topics.

Bill has written several workbooks, which have been used on a national basis, as training materials in Certified Financial Planner programs. His workbooks, CFP®-Investment and CFP®-Taxation have been used on a national basis. He was a contributing author to the business magazine, Main Street.

Bill has been a member of the Orange County chapter of the Financial Planning Association having served on the association’s educational committee, responsible for providing continuing education for financial planners. He is licensed through the Certified Financial Planner Board of Standards and Practices and is listed as a registered practitioner with the Institute of Certified Financial Planners. Bill is also a member of the National and California Association for Enrolled Agents.

Bill enjoys pool parties and vacations with his family as well as traveling with his bride.  He also enjoys spending time at the shooting range.


William O’Connor is also registered with Applied Financial Planning, Inc., a registered investment adviser which provides tax planning and tax preparation services.


CA Insurance License #: 0480566


Favorite food:

Homemade Huevos Rancheros

Best piece of financial advice received:

Live by the 10/10/80 principle

Favorite quotes: 

"Seek first to understand, then to be understood" – Stephen Covey "If you have integrity, nothing else matters. If you don't have integrity, nothing else matters." Alan K. Simpson. 

Hidden talent:


Favorite book:

Bible or 7 Habits of the Highly Successful

Favorite movie:

The Ten Commandments and A Christmas Carol

Favorite TV show:

Stargate and the series

What motivates you:

Helping others achieve financial independence

Favorite holiday:


Something on your bucket list:

European river cruise

Place you’d most like to visit:

South America

Biggest accomplishment: 

Having the same Bride for over 50 years

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